In Nigeria(IMF),the company is  focusing on improving the quality of its product

Started by bosmftha, Dec 16, 2024, 07:06 AM

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In Nigeria  (IMF), the company is  focusing on improving the quality of its products. "The Honeywell brand offers  superior quality noodles and pasta, while Honeywell semo or wheat  offers improved quality and  regulated pack sizes," he  said.
He added that the new packaging reflects  the culture  of Nigeria and the  history of the brand, with  improved products  that offer better nutritional value and  better taste. IMF's marketing director, Ilyas Kazeem, noted that the relaunch is more than  just a packaging update.  "The Honeywell redesign is more than just a visual  update; it's a movement," he  said, highlighting initiatives  such as online  competitions, giveaways and events aimed at connecting with  consumers. Despite inflationary pressures, Ayokunle Iyiola, Category Manager (Noodle), confirmed that  MNF has no plans to increase the prices of its noodle products.