TikTok blamed for hit to Iceland cucumber supply

Iceland is currently facing a nationwide cucumber shortage due to a viral TikTok trend. The craze, led by popular TikTok star Logan Moffitt, features recipes for cucumber salads with Asian flavors, which have become incredibly popular among Icelanders. This sudden spike in demand has overwhelmed local suppliers, as Iceland relies heavily on imports for fresh produce. The trend has not only caused cucumbers to become scarce but has also driven up demand for other ingredients featured in the videos, like soy sauce and sesame oil.