Morocco surpasses Egypt, Nigeria and others to earn $11 billion from tourism

Morocco  surpasses Egypt,  Nigeria and others to earn $11 billion from  tourism in  2024.
Morocco surpasses Egypt,  Nigeria and others to earn $11 billion from  tourism in  2024
Morocco has  become Africa's leading  tourist destination, generating a record $11 billion in tourism revenue in 2024 and welcoming 17.4 million  visitors.
According to the country's Ministry of Tourism, this establishes its position as the continent's  leading tourist hub, surpassing Egypt, which recorded 15.7 million arrivals  in the same  period.
The number of visitors to the North African  nation in 2024 showed a 20% increase from 2023 and a 33%  increase from its pre-pandemic levels in 2019, when it welcomed 13 million tourists. This growth puts Morocco two years ahead of its tourism targets, further  strengthening its reputation as a  leading tourist destination in  Africa.
The finding comes  just a year after a powerful earthquake struck the High Atlas near  Marrakech, its  capital, disrupting several sectors, including tourism. However, the country's  rapid recovery efforts, coupled with targeted marketing campaigns, have paid  off.
What you  need to know
Morocco and Egypt continue to dominate  the African tourism landscape,  regularly surpassing sub-Saharan countries  such as South Africa and Kenya in  terms of visitor numbers and  revenue.
Although Egypt  earned $14.1 billion in 2024, Morocco's steady  growth and  diversification of its tourism offerings set it  apart.
One of the  main drivers of this success  has been expanding connectivity.
In 2024, Morocco  launched 120 new  airlines, including United Airlines' direct flights from Newark to Marrakech.