According to Sheinbaum, "prohibiting them is not an option." The campaign also included "a competition among corrido bands that have some other kind of lyrics, that glorify other behaviours, other cultural visions." According to her, "it's about promoting another vision." Interviewing members of Mexico's infamous drug cartels: An Inside Look The details you require, delivered straight to your inbox: A 47-year-old northern governor who occasionally performs more traditional "banda" songs is her hidden weapon. "Durango was where we came up with one of our ideas," Sheinbaum remarked. "I don't know if you knew, but the governor is a 'banda' singer, and we discussed it with him." Governor Esteban Villegas has alternated between singing banda songs on stage, which is More inclined to compliment cowboys and low-income labourers, it is also fueled by horns and bass. One of the most well-known figures in regional Mexican music, Peso Pluma, however, takes great satisfaction in signing "belicon" or angry "tumbado" songs that are laced with allusions to drug trafficking. With varying degrees of success, certain Mexican communities have attempted to outlaw live performances by narco corridos singers. Although some audiences favour narco corridos, Marco Antonio Gordoa Obeso, the head of an artists' union in the northern city of Mazatlan, stated that he would want to see other genres of music thrive. According to Gordoa Obeso, "people ask for it." "Who am I to take away someone's preference?"